What Is Your Unique Competitive Advantage? Do You Even Have One?
What Is A Unique Competitive Advantage?
UCA is the abbreviation for “Unique Competitive Advantage.”
Let me explain about UCA's.
Your UCA may be more commonly called your natural talents, skills, abilities, gifts, whatever, you get my point, right? Whatever you call them, when it comes to any activity, it is your Unique Competitive Advantage that can, and will, make all the difference between Success or Failure, Ordinary or Extraordinary, Mediocrity or Excellence!
Stay with me now, this is where it gets interesting!
Everyone has a UCA and most people have several in different areas of their lives! The challenge is in recognizing a UCA and developing it to where it is working extraordinarily well for them!
For Example:
You may have an ear for music or a wonderful singing voice and learn to play an instrument, or sing better than most people, and do so, seemingly, with less effort! You may have height, size or a body type that lends itself quite naturally to being a basketball player, a football player, a track star or a swimmer. The world is full of celebrities, athletes, entertainers, artists, musicians and savvy business people (think Michael Jordan, Joe Montana, Brad & Angelina, Michael Jackson, Donald Trump, Warren Buffet, Bill Gates etc.) and the list goes on of people who have developed their ‘Unique Competitive Advantage’ to where it is working wonderfully well for them…and you can too!
Very few people are ‘naturally gifted’ as much as they have developed their UCA in a field of endeavor that they either loved or that rewarded them handsomely, or both!
So the question is this:
What Is Your UCA And Why Do I Need One In MLM?
Chances are you have more than one UCA and in different areas of your life! But since we are talking about your MLM UCA, it is important to note that since you are with a Network Marketing/MLM company, your company also has a UCA!
That’s right! Any company that expects to be in business for any length of time, will have their own UCA and your MLM company is no different! It’s their UCA that sets them apart from other MLM companies marketing a similar product or service!
As a distributor for your MLM company, you are one of thousands of distributors all marketing the same product and most distributors are using the MLM company’s UCA!
The problem with using an MLM company’s UCA is twofold:
- You are not positioning yourself differently than anyone else, since they’re all using the company UCA too! What can you do to grow your MLM business that is different from what other reps might do?
- You do not have your own UCA! (Remember, people buy from people, not companies!) You need your own UCA that sets you apart from the rest of the crowd!
Your marketing skills will be what you’ll need to develop as your UCA in order to succeed in MLM and to set yourself apart from all the others using the company UCA!
OK, Now That You’ve Read This Far…
…if any of this even makes a little sense to you, you’ll want to keep going to the bottom of this article and once there, click on the links to see for yourself what we do, how we do it and how you could be doing it too! It’s our Unique Competitive Advantage and it could very shortly be yours too!
Laura and I grow our MLM business online with zero rejection and no chasing down our friends and family! We’d love to help you Succeed In MLM by showing you how to develop your own UCA and how Attraction Marketing will work for you just like it does for us! Visit us at http://www.MeetDanAndLaura.com After all, seeing is believing!